Healthcare SEO for USA Medical Institutes, find out why its important.March 11, 2019
How many people of whom you know, turn for medical advice online? A minimum of 58% web users turn to the internet for medical treatments & procedures. And that’s one reason why your hospital or health care practice should be present on first page of google & easily accessible in the natural searches.
“SEO is less of a task, and more of day-to-day. It is like breathing and walking.”
– Johns Hopkins
What is Medical SEO?
Healthcare is becoming a competitive field. And to overcome the same we digital marketers have come up with the process of increasing your medical website’s search engine rankings so that your physicians and treatment centers can reach more patients looking for their services.
We design a search engine optimization (SEO) campaign for healthcare that specifically targets potential patients to help you to appear higher in search engine results pages (SERPs) for healthcare-specific phrases. With the growing popularity of medical searches and references in search engines, hospital SEO is quickly becoming a necessity in today’s fast-paced, digital world.
A lot of people ask us : Why Invest in Healthcare SEO?
Because your patients search for you online and not in city lanes. 73% of patients turn to search engines to find a health practitioner. 89% patients solve their health related queries through search engine. 55% of these searches don’t hover on the 4th result and only rely on the top 3 results so forget about them searching for you on 2nd page. Your google reviews matter. Your rating matters and your ranking matters.
Medical PPC & Medical SEO are not complementary :
Let’s get straight to the point. PPC ads are not enough if you are a doctor by profession. Rich content and it’s proper marketing three times the leads per dollar spent than paid search ads.
How to combat this competitive age of Healthcare :
There are certain things you need to consider to rank on google. Google has designed their search result algorithm in a way that it provides the most relevant links & answers to a searcher’s queries. Things to consider :
- Your website. It needs to be really fast, secure & mobile friendly because 70% of the queries are generated through mobile.
- Your website must be rich in content. There should be enough pages for your website to deliver quality content.
- Right medical keywords must be targeted to rank on google.
- Title tags
- HD Images & Videos
- You must be visible where everybody is visible : SOCIAL MEDIA
- You must be there on websites where other health practitioners are listed too. DIRECTORY CITATIONS.