ProspaceMarketing is working with top 5 fast food chains in Australia & United States of America and secure top position as SEO Company rated by
10seos.com. We would like to stretch much more on how we ranked as top digital agency during the pandemic causing slowdown on businesses? One of the reasons that we were successful during this time because of our dynamic clients. Our clients could transform themselves on right time by going online. They adopted online facilities to serve their customers where as other businesses owner shut their businesses. Whereas now there is a strong voice to support local businesses when the market has started opening.
Elaborating further down, how we help food chains, restaurants, hotels, and other hospitality business is by implementing 360 degrees marketing plans. Our important goal is to make sure hospitality businesses are marketed well across marketing channels. The major goals of this marketing technique is to make sure that your business is promoted to the right audience.
So, if you’re someone who owns a food chain franchise or a franchise of premium hotels, you must adopt annual 360 marketing plan of Prospacemarketing. We have identified customers who are willing to reside on hotels while they are travelling during pandemic times. Businesses are gradually opening their doors and hence a minor chunk of audiences are ready to travel. The customers who have to travel outstations, take care of hygiene to at-most level. Hence, our approach in annual 360 marketing plan is that we create digital ads that represent the hygiene requirements fulfilled by your hotel or restaurant chains to special targeted audience who are travelling or would be travelling soon.
We do a comprehensive research of customers who have travel recently or has interacted with travel shareholders like Makemytrip, Goindigo, Emirates, Airbnb, Booking.com and more. Our research include local businesses, Influencers, travel agents. During lockdown travel agents were set free and their business came to a complete null. If we talk about post lockdown, Local Travel Agents and Social Influencers are the ones that every hospitality Management should give stress to. In lockdown, according reports of Business-Standard, YouTube’s watch time and subscriber base had increased to 98%. Therefore, more meaningful audience or let say hotel industry’s customers are with them. We tack-fully create a combination of local travel agents and local social media influencers to drive sales towards your website. We give utter importance to your website to generate traffic unlike other digital agencies.
It is always important to spend money on not only scoring your brand name but also your website. We have seen with international hotel brands where their brand is well-known but their website sometimes don’t even rank on #1 position on Google. While their competitors take this advantage and place their website’s ad on the brand name and majority of the audience are pulled by the competitors.
Top post lockdown marketing strategies for hotel industry is stated below:
1. Collaborate with Social Influencers. (Not necessarily to work with million subscribers base).
2. Collaborate with Local Travel Agents or the agents who were working with you previously.
3. Guide your Travel Agencies with Internet Marketing or online lead generation.
4. Run brand ads on Google Adwords to ensure no competitors are handing around your brand name.
5. Always utilise your website while running social media ad campaigns.
6. Convert well informed customers to cash giving customers through remarketing ads.
7. Launch email marketing campaigns effectively.
One of the best way to update your old customers is to launch email campaigns. We recommend to use getresponse to build your campaigns. Getresponse can be collaborated with zapier to fill existing customers details via Google Sheet. You can shoot a promo video where you share details on how your hotels are taking care of the present situation and what is hygiene mean for your hotel. You can post this video on your YouTube channel and can attach this video clip on your email campaigns. This way you can use your marketing materials efficiently. We also recommend to post videos on your YouTube Channel about best rooms available and what is the decor available in your hotel. This are few things that generally Influencers portray to their subscribers base and that attracts them to book your hotels.
One major implications that hospitality industry has to do is transform their offline marketing or organic Internet marketing to digital ads driven. Also, you need to train your community/shareholders about Internet marketing. This will help to drive more business. Majority of hotel chains missed out such opportunities and therefore can’t succeed in bring in more customers. Well, if you agree on this pointers and want to work with us to improve your lead generation numbers contact us over here.
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