Which 3 Social Media Platforms drive more traffic to E-commerce Store?April 12, 2019
You guys might already have assumed what we are going to reveal right now over here, Yeah? Definitely, Instagram & Facebook are the ones that help e-commerce owners straight away in selling of their products. But interestingly Pinterest and Snapchat are the two more social platforms that contribute in sales.
Which platform should you need to focus more?
If you take our opinion we would say that utilize more than 2 social platforms because you never know from where you could make out an opportunity to get sales. Although, we can say that put Instagram on your priority list because today, majority of online customers are hanging around Instagram. Check out a statistics over here.
Instagram is 2nd most engaging network after Facebook with more than 60% of its users log in to their account.Soravjain.com
You need to make your mind before you jump in the market with your digital marketing weapons. Do you want your site to be global or regional? If you go global you need to focus on multiple social channels because you are going to have vast audience reach and their choice of social media platforms have to be in your mind. Let say you are selling ethnic clothes online then you need to create a customer persona first and analyse it briefly.
Just make sure you don’t consider Facebook you major source of organic orders because facebook organic reach is not up-to the mark as it used to be. Although if you run ads you might get an inch more from it. Facebook gives you more placement options while you run ads. Some of the facebook ads placement are Facebook desktop news feed, Facebook mobile news feed, Facebook right column, Audience Network, Instant Articles and other.
Well, you get the option to show your ads to your instagram customers those are present on Facebook. The organic way to get sales through facebook is to build a dedicated community. There are lot of facebook community that are blooming organic leads in them. But to maintain these communities we need to have a great system to engage and add relevant audience in them. Like you need to establish a automated system which is integrated to your paid ads campaign where you drive in customers those are looking for information related to your products.
If your audience age group is less than 35 then you can use Snapchat as it is a trending social platforms among younger generation & it was recently on high usage with its introduction of gender filter. There are paid ads option available in snapchat which would be much more lower while compared to advertising on Facebook or Instagram. All you need to do is create content around your audience and share them in the social media channels whether it is an interview podcast or video interview, If it is a video content and it’s short and cannot be shared on Youtube then share it on IGTV. Just share your content and see how it creates a difference in your brand positioning.